Associate Director Smart Data Power & Smart Data Health
Cédric graduated from the 1st DESS (Master 2) in New Information Communication Technologies in 1999, and experienced the excitement of the early days of the French web! With a passion for information processing, he began his career at BLM Technologies (technical partner of Agence France Presse). Then, for 10 years, he worked at EDD – Pressedd, the first aggregator and search engine for the French press. Constantly on the lookout for digital trends and innovations, Cédric obtained an Executive Program at ESSEC in 2009 dedicated to digital disruptions and convergences. In 2015, he also completed a qualification in Big Data and Data Science from the Data ScienceTech Institute. His passion for digital innovations and teaching has led him to lecture at various schools (ESCEN, ECITV, Sup de Com), at Master 1 and Master 2 levels, on the issues of social media management and data marketing. Having discovered the entrepreneurship ecosystem during his mandate as Secretary General of the French Association of Digital Decision Makers, Cédric embarked on the creation of a company dedicated to Data. Strengthened by his expertise, the company was acquired in 2019 by the Bosphore Group to become Smart Data Power & Smart Data Health. In a world of infobesity where algorithms and automatisms are over-used, Cédric is convinced that quality must be favoured over quantity, leaving room for human intelligence! With the Smart Data Power & Smart Data Health team, he provides brands and agencies with tailor-made data, 100% operational and GDPR compliant, for their influencer marketing and sales performance.